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Is Lumpy Mail Good For Your Marketing?

Posted by Chris Hudspeth on

  Direct Mail Marketing used to be a dying strategy. But today, more and more marketing companies are revisiting an old friend in the race to reach new customers. And one of the tactics more focused on in the world of direct mail marketing is the use of 'lumpy mail'.   What is Lumpy Mail? For those who haven't heard the term, lumpy mail is a piece of direct mail that has a three-dimensional product in it, making it 'lumpy' when held by hand. It can be anything from foam balls, to dice, to LoveHandles (you get the idea). Anything unexpected...

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